Communication technologies in promoting the health of pregnant women and children
Objective: To evaluate the effectiveness of the all-Russian the MAMAmobi-SMSmame communication campaign in maternal and child health, which is aimed at informational psychosocial support, and prevention risks to the health of maternal and child health, by using mobile means and channels of communication.Dmitrieva E.V., Baibarina E.N., Posiseeva L.V., Ryumina I.I.
Materials and methods: The program has been developed by an interdisciplinary group of obstetricians/gynecologists, neonatologists, pediatricians, sociologists, psychologists, lawyers, and communication specialists. An algorithm has been developed for creating materials, including testing messages, infographics, and videos in the target audience by the focus group method. The program was first launched at the V.I. Kulakov Research Center, Ministry of Health of the Russian Federation in 2011. Artificial intellect forms individual packages of messages for each user according to her delivery date, the date of her child and accompanies through the entire period of pregnancy and the first years of the child. To evaluate the effectiveness of communication channels and their impact on pregnant women and mothers with first-year-old babies, a series of comprehensive sociological surveys were designed.
Results: In the period of 2011 to 2022, the program covered more than 15 million women; no more than 2.5–3% of the users left the program before the end of the mailing period. The program’s advice was followed regularly by 50–60% and sometimes by 30–40%. The important factor in maintaining the interest of participants and their retention in the program is the formation of psychological commitment. The majority (75%) of the participants noted the usefulness of advice about the psychological status during pregnancy More than half (56.9%) keep regularly the messages for a secondary access to them; 25.8% keep sometimes.
Conclusion: The studies of the MAMAmobi-SMSmame program have shown that the information and communication technologies are an effective tool for forming the responsible and rational attitude of a patient to his health, the health of his relatives and children, and contribute to the choice of a self-preserving behavior model.
Authors' contributions: Dmitrieva E.V., Ryumina I.I., Baibarina E.N. – concept and design of the investigation; Dmitrieva E.V. – material collection and processing; statistical data processing; Dmitrieva E.V., Ryumina I.I. – writing the text; Ryumina I.I., Baibarina E.N., Posiseeva L.V. – editing.
Conflicts of interest: The authors declare that there are no conflicts of interest.
Funding: The authors confirm that there is no financial support.
Authors' Data Sharing Statement: The data supporting the findings of this study are available on request from the corresponding author after approval from the principal investigator.
For citation: Dmitrieva E.V., Baibarina E.N., Posiseeva L.V., Ryumina I.I. Communication technologies in promoting the health of pregnant women and children.
Akusherstvo i Ginekologiya/Obstetrics and Gynecology. 2023; (8): 178-185 (in Russian)
https://dx.doi.org/10.18565/aig.2023.68
Keywords
communication programs
mobile health
effectiveness of communication channels
behavior change
indicators of health and self-preserving behavior
infantile and maternal health
demography
healthy lifestyle
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Received 15.03.2023
Accepted 12.07.2023
About the Authors
Elena V. Dmitrieva, Dr. Sociol. Sci., Professor of the Department of Sociology, MGIMO University, Russian Ministry of Foreign Affairs, +7(916)373-03-06,dmitrieva.ev@gmail.com, https://orcid.org/0000-0002-0894-4108, 119545, Russia, Moscow, Vernadsky Ave., 76.
Elena N. Baibarina, Dr. Med. Sci., Professor, Honored Scientist, Head of the Department of Pathology of Newborns and Premature Infants, Academician V.I. Kulakov NMRC for OG&P, Ministry of Health of Russia, +7(925)741-83-34, baibarina@mail.ru, https://orcid.org/0000-0002-6262-3559, 117997, Russia, Moscow, Ak. Oparina str., 4.
Lyubov V. Posiseeva, Dr. Med. Sci., Professor, Honored Scientist of the Russian Federation, Honored Doctor of the Russian Federation, Professor of the Department of Obstetrics and Gynecology, Ivanovo State Medical Academy, Ministry of Health of Russia, +7(905)105-29-29, lvposiseeva@mail.ru, https://orcid.org/0000-0002-8372-5167, 153012, Russia, Ivanovo, Sheremetyevskaya Ave., 8.
Irina I. Ryumina, Dr. Med. Sci., Head of the Department of Pathology of Newborns and Premature Infants, Professor of the Department of Neonatology, Academician
V.I. Kulakov NMRC for OG&P, Ministry of Health of Russia, +7(903)770-80-48, i_ryumina@oparina4.ru, i.ryumina@mail.ru, https://orcid.org/0000-0003-1831-887X,
117997, Russia, Moscow, Ak. Oparina str., 4.
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